How to Increase CPC Rates for Native Ads in 2021?

The concept of creating ads that are very cohesive with the content on the page is integrated with design and consistent with platform behavior, so much so that the viewer believes that it is just a part of the content is native advertising. Very famous instances of native ads would be promoted search results and sponsored social media posts. These provide similar value to users as organic search results and social media posts generated by users. Consumers do not appreciate the traditional ad formats and have become more resistant to it and use multiple ad blockers. Owing to that, most Fortune 500 Companies and startups are allocating bigger budgets toward marketing like that and formats that are not disruptive. At the core of this ad is the strategic placement in a relevant and not obstructive context. The ads look like the content surrounding them, primarily so in the cases where the ad’s goal is brand awareness. In this article, we will discuss the various ways in which you can increase CPC rates for native ads.

How to Increase CPC Rates for Native Ads?

In this article, we have discussed various effortless ways to increase CPC rates for native ads. These are very simple and can be quickly adopted. Here it goes.

1. Do not Work with an Exclusive Partner

It is essential to understand that using one platform as a partner does not tie you down to it simply. You need to experiment, especially at the start. When you are just starting, you have to make it a point to run A/B tests with multiple platforms and multiple placements and constantly filter and analyze to see what works. Once you have a decent knowledge about what works, you must start to use various platforms and their placements and work out a different strategy. Do not simply work with one partner. 

2. Use a Native SSP

SSPs are a significant help for publishers in connecting their inventory with various ad exchanges, DPSPs, and networks, all at once. This allows probable buyers to purchase the ad space and the publishers find the best rates. This fact leads some ad networks to dominate the market in specific geographic areas and not have very competitive global fills. This also explains the gross importance of native SSPs. With no integrated demand source, it is challenging to leverage maximum yield optimization. There does not exist one prime network responsible for the global ad fills, and in such a case, even if it were to exist, local players would continue to grow and hold over certain geographic regions. There is no solution to this other than a native SSP. It brings higher yield optimization because of more partners. The more significant number of advertisers means more competition for your impression, and this, higher returns. Your overall revenue will increase because widget optimization brings higher CTCs for native ads.

3. Serve Native Ads Through API

Serving native ads through API gives you the ability to source ads from specific native ad networks and providers. The network which offers the highest bid may end up getting the ad slot. This results in delivering the highest CPC ads, and eventually, you can increase the CPC rates of the native ads that are served on your website. Most of the native ad providers and networks offer API integration. However, this makes more sense when you are making $10,000+ per month in native advertising revenue. 

4. Create Viral Content

Some specific niches are viral, and all marketers love them. You need to figure out what your audience wants to see and give them that. Make it a point to deliver your audience’s needs and do it consistently. Some websites are of kind ‘anything goes.’ These are free to publish whatever they want and are limited by only a few rules.  It provides you with ongoing opportunities and examples of such a website would be- NextShark or ViralNova. A niche website would restrict you in terms of content, but it provides a chance to build a reliable relationship with your readers and an email list that could bring extra revenue. Other than giving your audience what they want, focus on making it relevant and a kind that would circulate often.

How to Increase CPC Rates for Taboola Ads?

Here are some of the quickest ways to increase the CPC rates of native ads served through Taboola.

  • Focus on US traffic since Taboola has the highest CPCs for this inventory. 
  • Create relevant and quality content so that the campaign performance KPIs are met, and the CPC bids continue to increase over time. 

How to Increase CPC Rates for Revcontent Ads?

Here are some of the quickest ways to increase the CPC rates of native ads served through Revcontent.

  • Focus on EU and Singapore traffic since Revcontent has the highest CPCs for this inventory. 
  • Create relevant and quality content so that the campaign performance KPIs are met, and the CPC bids continue to increase over time. 

How to Increase CPC Rates for MGID Ads?

Here are some of the quickest ways to increase the CPC rates of native ads served through MGID. 

  • Focus on US traffic since MGID has the highest CPCs for this inventory. 
  • Create relevant and quality content so that the campaign performance KPIs are met, and the CPC bids continue to increase over time.

Native ads have been on the rise, primarily because of this concept called ‘ad blindness’ because of which people simply tend to overlook the ads. Users have started to find them intrusive and annoying, and because of this, they simply ignore ads. For this reason, the advertisers had to turn to methods of incorporating ads in a manner that complements the user experience instead of hindering it. In this article, we have spoken of various ways to increase CPC rates for native ads. While it is essential to put your ad before the world, it is more important to monetize the ads well and earn from them. This would help you achieve that well.

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!